Amazon Customer 5 It's peanut butter. It tastes and feels like it should for a major brand. No, this isn't all natural PB and so it does contain some sugar and tastes sweeter. And no, you don't need to stir it. Is it better than JIF or Kraft? Yes, no, maybe? I can't tell major brands apart.But the price was right and getting larger sizes of PB in Japan is not an easy thing, so you take what you can.